Analysis Of The Marketing Methods And Strategies Of College WeChat

With the rapid development of new media, WeChat public platform has been widely used in Colleges and universities, but also gradually infiltrated into the college students, teachers, learning, work in all aspects of the work. College students in the new things have a higher ability to accept at the same time, compared with students, primary school students, but also have the purchasing power, which has a certain role in the promotion and marketing of campus WeChat public platform in Colleges and universities. So some people pay, it was created to promote, in such a premise, WeChat public platform in Colleges and universities are becoming more and more popular.However, WeChat public platform in universities want to achieve the ultimate goal of profit is not easy, especially in the early period of the promotion and the end of the two stages of marketing will be transformed into marketing. In this paper, the "Southern Polytechnic micro life" the public platform in Colleges and universities to promote the case, market survey method, interview method, focused on solving the micro channel public platform in the marketing must solve, breaking the two key issues:(I) micro channel public platform in creating in Colleges and universities should pay attention to what the problem is?(II) how to promote the public platform of WeChat in Colleges and universities? What is the breakthrough point? After a series of investigation and research, we get the answer the following:(I) before the creation of the public platform of key is the team’s fusion and fusion;(II) the micro channel public platform for the promotion and marketing of the key lies in the selection of methods and strategies, the good promotion methods and strategies is a prerequisite for successful marketing. And in here "promotion methods and strategies, I in this paper proposed the following several points: good customer orientation, push the valuable information to customers; to break the traditional marketing carpet, using a new marketing approach to publicity platform, for example, change the mode of thinking of the rival microblogging, use it to promote their own micro platform; multi platform and promotion; integration of human resources, between team members learn from each other, play a team’s biggest utility. Only do this, the university public platform to be able to have enough mass base, so as to carry out the promotion and marketing platform.