Research On Real Estate Agent Loss Problems And Prevention Countermeasures Of BK Company

China’s education and training market size is estimated to have reached 2 trillion yuan,including a large number of training schools and training organizations.If education and training companies want to stand out from the fierce market competition and occupy the advantage,they should first investigate the market,deeply analyze the development trend of the market at the present stage,and then formulate scientific and effective development plans and strategies.Enhance competitiveness,increase the market share and market share of the education and training company,establish a good reputation and corporate image,and realize the long-term development of the education and training company.This paper takes LD Education and Training Company as the research object,firstly analyzes the competitive environment that LD Education and Training Company faces,and finds that LD Education and Training Company has some problems in marketing at the present stage through investigation.For example,the repetition rate of training service items is high,the marketing channel is too single,the lack of multiple promotion mode,the quality level of marketing personnel is not high,and the training price is too high.In order to achieve the long-term development of LD education and training company,it is necessary to solve these problems and deficiencies in time.Secondly,LD Education and Training Company needs to make all-round reform and innovation to solve the above problems.After the optimization objective is defined,the market segmentation and target market selection are carried out,and the corresponding optimization scheme is determined.In terms of product price,it is suggested to adopt the demand-oriented pricing method to set reasonable product and service prices.In terms of marketing channels,we adopt the strategy of vertical marketing channels to expand the company’s business within a reasonable range.In terms of sales promotion strategy,we provide corresponding courses for customers with different needs by flexibly using gratification-oriented strategy and differentiation strategy,so as to achieve their needs and benefits.In the aspect of personnel management,the incentive mechanism of personnel management should be established to improve the professional skills and professional quality of marketing personnel.In terms of display strategy,we use various ways to show the characteristics of the course to consumers.In the aspect of process management,we should perfect the personnel management mechanism,strengthen the quality supervision,establish a complete and scientific management mode,and gradually construct an efficient and sound evaluation and feedback mechanism.Finally,in order to make better use of its own advantages and integrate the company’s existing resources,the paper puts forward a guarantee system to ensure the implementation of the strategic plan.This paper tries to build a more perfect and comprehensive marketing strategy for LD Education and Training Company,so as to help LD Education and Training Company integrate the existing resources and advantages of the company,comprehensively improve the current marketing status of the company to achieve better marketing results,and promote the consolidation of LD Education and Training Company’s market share and the improvement of business performance.