Research On Marketing Strategy Of Jin Xiangbiao Educational Technology Co.,Ltd

Jin Xiangbiao Education Technology Co.Ltd.(hereinafter referred to as Jin Xiangbiao standard to the company)in 2010 from Beijing to start,relying on the support of the Ministry of human resources and the Peking University,specializing in elementary and middle school students' family education and the quality of growth course development,the main products are domestic small and medium-sized,long course of family education training,teacher training and quality education in primary and secondary schools students school curriculum.Continue to promote the independent research and development within the scope of national education and training to Jin Xiangbiao company in 5 years,share increased year by year in the same industry market,the company has gradually become the famous brand in the domestic family education and training industry,the formation of a national education and training industry has a good reputation and the reputation of the education and training industry group and a large the education and training of the cultural industry chain.However,with the rapid expansion of the domestic education and training enterprises in recent years,the rapid development of education and training market,resulting in increased competition in the industry,the promotion of educational and training enterprises to require more and more high.Therefore,the Jin Xiangbiao company should grasp and adapt to the situation as soon as possible,summarize and develop the existing market advantages and sales experience,seize market share and form their own brand advantage as soon as possible.This research takes the gold standard company as the research object,based on the theory of product theory,sales promotion theory and experiential marketing.This paper is divided into six parts: The second part introduces the related product theory,the promotion theory,the experience marketing theory and the integrated marketing theory.The third part is the introduction of the third part.In the part of the SWOT analysis,based on the analysis of gold to the company's various advantages,through which specific marketing tools to make the resource advantage into a sales advantage;also analyzed the company's various opportunities and threats,and specifically describes the company to deal with The fifth part introduces the company's support to the whole marketing team from the following four aspects: the establishment of guarantee institutions,human resources,information integration and financial support;the sixth part summarizes the article's view and puts forward Outlook.;the sixth part summarizes the views and put forward the prospects.On Jin Xiangbiao company based on the analysis of SWOT,the company will do the research of various resource advantages into advantages in the sales process design and the marketing strategy,but also on the company facing the industry threats and defects of coping safeguard measures introduced.It is hoped that this research can provide reference for the future development of the marketing strategy of the company,and it can contribute to the research of the domestic education and training enterprise's marketing theory.