Research On The Managment Strategies Of The DM Magazine In The County

Advertising is an important business means to open up the market, sales of products, advertising cannot do without the media. With the aggravation of the market competition, mass media gradually focus. DM magazineas the higher goal of cent numerous medium for thepropagation, are becoming the darling of the market. Since ninety’s of last century, after10years of development, DM magazine in China is in everybirth of a rate increase. Now, all parts of the countryincluding the county has DM advertisements, in some economically developed regions, the number of DMmagazine ads up to several tens kind.At present, the county’s economic and social development level and a second-tier cities have a great difference in the degree of economic development, market demand, the scale of the target audience, advertising and many other aspects of the competitive environment, are obviously insufficient, leading to DM magazine appeared on operation, distribution, etc. many problems, it faces the status quo is a batch operator in the tragic fall, the county is facing DM advertising magazines dare not knowing can enter into an embarrassing situationFrom the definition of DM magazine, and analyzes the characteristic of DM ads in magazines, on CountyDevelopment DM Journal of feasibility analysis, at the same time the county management DM Journal of the SWOT analysis, put forward the key management strategy.Hope that through this research, practitioners can enhance the confidence of business in the county, to arouse more people to DM advertising magazine field research in all areas of the county to promote DM advertising magazine rapid development in the county.