Mobile Public Welfare Activity Application Plaform Design

In recent years, the charity scandal PinChu, the public for traditional charity trust degree decline year by year, seriously affecting the public participation in the enthusiasm of public welfare and philanthropy. At this time, charity law promulgated give us infinite joy and hope, the most important point is reasonable and strict norms of the charity event, better protect the legitimate rights and interests of the parties involved in the, which is of charity and healthy development play a key role in step. Nowadays, the rapid development of mobile phone application software, in a variety of types of mobile applications, people use the software is usually with a clear goal. And various types of applications developed rapidly, experience good, in people’s daily life has played a greater role in the use of. And the development of the application of charity is still in the initial stage of development, the experience is poor, leading to the user to carry out the threshold of the Internet charity is too high, to a large extent, weakened the enthusiasm of the public participation.In charity transformation into a standardized and healthy growth of key period, according to the charity law to charity made strictly regulate, in a goal-directed design as the theoretical basis by the user study. Analysis the target user, to build the framework of application function, division of the functional level. Based on the recognition and Realization of the user’s target, the information architecture, task flow, information content and the security design of the design framework are studied. By analyzing the needs of users for charity information platform application software. Get the user’s goal of mobile information platform application software. From the three aspects of the instinctive level, the behavior layer and the reflection layer, the design principles of the application of mobile charity information platform are proposed based on the goal orientation. To establish a comprehensive, legitimate mobile charity information application platform, as far as the biggest to solve the user in charity in the process may encounter problems, let it not be give users reasons for participation, as far as possible to reduce the public to participate in the threshold of the charity.The goal oriented design theory play the advantages of Internet public welfare, combined with the target user, users realize the goal in the design of three-level to achieve, to the charity law "as the yardstick, let mobile phone charity information application platform become available, easy to use products. The designers and developers of mobile charity information platform provide some reference suggestions, which will further satisfy the user’s goal of the design and practice of mobile charity information platform.