Diversified Business Risk Assessment And Avoidance Of The Regional Tourism Group

Regional tourism group implementing diversification strategy to do greatly strong. Some of these enterprises carrying out the business strategy, on the road of development, have obtained achievement of attracting people’s attention, the strength of the group has to cross a region, business all over the country, even to the world, but there are a number of enterprises diversification strategy implementation does not make them achieve the desired goal, still mediocre performance, and even new business expansion failure, then affects the company’s original business. But no matter what a regional tourism group, regardless of success or failure to expand, they did not give up a diversified mode of operation, because this strategy is still an important one of enhancing competition ability, expand the scale, increase enterprise benefit, and do strong business strength. But the strategy of diversification is a double-edged sword, it might give the group new vigor and disperse partial risks, but also to bring the group’s development some new risks and uncertainties, the regional tourism group must develop new business before fully analysis and prediction of diversification can bring various risk factors and conditions, reduce and avoid risks, realize the positive effects of diversification. However, the research on the diversified risk of the Regional Tourism Group is still relatively scarce.This article based on the diversification research of predecessor, with the integrated use of strategic management, information economics, marketing, fuzzy, mathematics and other related fields of knowledge, combined with the Regional Tourism Group diversified development, to analysis and evaluation the diversification of risk factors. Firstly the Regional Tourism Group diversified risk and related concepts are defined, for risk identification, assessment and other related theories are introduced; then several representative regional tourism group diversified business were briefly introduced, on the basis of this, a detailed analysis of regional tourism group to diversify business will face a possible risk factors and its expression; and then through the risk evaluation index selection principles of screening the effective risk factors, according to the level of relationship to construct the risk evaluation index system; next, the integrated use of Delphi method, AHP, fuzzy comprehensive evaluation method to establish a Regional Tourism Group diversified risk assessment model, the model established in this paper to build according to the regional tourism group diversification of risk index system, with strong pertinence; finally, taking Chongqing tourism investment group as an example, on the risk of diversification empirical analysis, it proves that the construction of the index system and evaluation model is practical and feasible, and according to the evaluation result, put forward Chongqing Tourism Investment Group diversified Risk countermeasure.According to the research, the paper draws a series of conclusions:firstly, to realize the implementation of diversification is inevitable for the special formation background of regional tourism group, But in the development of business decision-making and management process, not only pay attention to economic benefits, also can not only concerned with business groups and business scale, must also be vigilant plurality of business risk. Of course, only to realize the existence of the risk is still insufficient, try to find solutions to these risk factors are quantified, and accurately calculate the degree of risk, evaluate whether it will have large negative effects on group interests, and according to the evaluation results to develop risk countermeasure, in order to better control the risk, will even venture into profit opportunity, is the Regional Tourism Group diversified risk study. At the same time, this article also on regional tourism group was established with the development background and made specific elaborate, analysed the different effects of risk of diversification on regional tourism group of this special group, group managers to make management decisions, in order to better identify the group diversification of risk, should give full consideration to the difference between regional tourism group and other tourism enterprises. Secondly, according to the regional tourism group’s special background, this paper are based on the analysis of the seven representative regional tourism group diversification, according to the risk of selecting principle, in as much detail as possible and sums up its diversification implied by the various risk factors. And these risk factors classification, according to factors affecting status, macro and micro structure of a risk factor evaluation nature of progressive hierarchical system, in the regional tourism group special development background, targeted to group various factors were analyzed and elaborated, focus group internal cause, but also pay attention to the external factors of group development according to the actual development of the group, and expert experience, supplemented by computer software calculation, determines the factors to influence the relative weight value of risk. Again, built in line with the requirements of the evaluation study of multifactor fuzzy comprehensive evaluation model, the identification of the Regional Tourism Group diversified risk factor and influence degree quantitative scientific change, thus more objectively, have the basis to formulate the correct risk decision. Finally, with the evaluation system and model, this article take the Chongqing traveling investment group as a case, to evaluate the diversified risk of it, not only verifies evaluation model, also assessed the Chongqing trip for the Group diversified risk degree, according to the results of the evaluation, analysis of which risk factors of group diversification has a relatively important effect, which factors can be temporarily retained, and which risk can be transformed into a group profit opportunities, thereby maximizing and avoid the transfer of risk, enhance group diversification benefits, it is the ultimate goal of analysis and evaluation of risk factors.