The Research On Deep Cooperation Model Of Bancassurance In China

The development of Bancassurance is the outcome of economic globalization,financial liberalizationand the result of the development of mixed operation.In theprocess of integration of world financial, Bancassurance has become a globaleconomic phenomenon.After long-term exploration and development in developedcountries, Bancassurance has evolved from the proxy mode for the financial holdingcompany model. appeaed later, but developed rapidly in China and had become one ofthe three main sales channels in insurance industry. The primary mode ofBancassurance is a proxy mode which has many problems. Nowadays, banks andinsurance companies in China have recognized the Bancassurance is an important roleto improve their business performance and to meet the development trend of thefinancial industry. Hance, they have tried to deeper cooperation mode. According toChina’s financial environment and the experience of Bancassurance in developedcountries, it is meaningful to seek a suitable cooperation pattern.On the basis of above-mentioned background,the thesis started from thetheoretical foundation of Bancassurance,and introduced the fundamental modedevelopment of western Bancassurance, analysed the experience and characteristicsabout the cooperation mode of Bancassurance which are mainly in the countriesincluding France, Germany, the United States.Secondly, looked back the China’sBancassurance development course, the article expounded the present of China’sBancassurance cooperation mode, and conclude China’s Bancassurance cooperationmode in current problems.Again, the environment of onthe laws and regulations,market, financial have been analysed, The paper shows that the laws and regulationsabout deepening equity co-operation of the banking and insurance, have a positiveeffect on banks and insurance companies to increase profits based on empiricalstudy.Summed up the above analysis result, the article proposed that a financialholding company model would be the inevitable choice for cooperation model between banks and insurance companies in China,then,it discuses the rationale for the choiceand the steps to develop the financial holding company.Finally, the essay put forwardthe propose of China’s Bancassurance cooperation model.