Study On Development Strategy Of Port Enterprises Under The Background Of The Fourth Generation Port

Port, as a node of a modern integrated logistics and transport hub, its structureand function in the development of economic globalization and network of waterwaytransportation service, constantly changing. Process development and transformationin the port function,"Hong Kong as a city, to promote Hong kong". From thedevelopment trend of world port obviously slowed down growth can be seen, thedevelopment of port industry has encountered a bottleneck. At the same time, with theintegration of global economic development, port as an important node of theindustrial chain, the comprehensive service ability, especially the ability to explorerelated service industry has become the port and the city competitiveness of one of thecriteria, and request the port to provide integrated services of the port users putforward. Therefore, the port and city how to harmony, sustainable development hasbecome a concern. The United Nations Conference on Trade and development(UNCTAD) was first put forward by the fourth generation port cargo throughput, is nolonger the only measure of competitiveness of port and service capabilities, portservice, network is more close to the hinterland of port layout, harmoniousdevelopment, city waterfront redevelopment and utilization are the fourth generationport development process, the problems need to be solved.Gradually developed into a world-class port of Tianjin Port Group, the overallpositioning once city is giving priority to the development of the port, andtransportation to the main road, and more for the city road, but in recent years with thecity gradually pay more attention to the living environment, transportation,contradiction between ports and cities also gradually emerging, mainly affect thetransportation of the city. Therefore, in the face of the current situation of Tianjin citynew trend in today’s world, and port development, Tianjin port group needs to adapt tothe new development requirements in the mode of development, the function of theport, relationship between port and city, especially the need to coordinate, balance andcity development, in order to improve the comprehensive service ability and thecompetitiveness of the port as a fundamental, to achieve win-win development of theport and city, and promote the international influence of port city. Therefore, in thiscontext, it is necessary to the new trend of development, the current situation of worldfamous port port development experience, relationship between port and citydevelopment, and the actual situation of Tianjin port, put forward suggestions onfuture Tianjin Port Group to the fourth generation port development mode, points outthe development path, to achieve harmonious development of Tianjin port and Tianjincity, expansion of the port function, enhance the competitiveness of the port, theTianjin port group play an important role in the future construction of the internationalport city.