Real Estate Projects Positioning Of The Grey Comprehensive Evaluation Research

Along with the changes of the global economy, real estate projects have been bestimulating domestic demand and promote economic growth in our country the mainone of pillar industries. Because the real estate enterprise when carries on thecomprehensive project positioning, based on the information is not sufficient andaccurate information, and adopted by the project positioning method is different, oftencause real estate development investment decision-making errors, lead to project lateestate sales not free, cause the real estate market in the commodity house of empty,severely restricted the sustainable of real estate enterprise development activities thatimpact on the development of local economy.So in the real estate project positioning decision, the real estate enterprises to payattention to the project relevant information and data analysis, and project the productcompetition strategy highlights the important role. This article mainly aims at the realestate project of enterprise policy, regional, competitors, benefit and so on variousaspects of the comprehensive analysis of the grey comprehensive evaluation theoryapplied to the process of real estate project integrated position decision.This article first introduced from China’s real estate industry developmentpresent situation, and real estate projects positioning implications, emphasized theimportance of project positioning decision making to the enterprise; Second, theanalysis of real estate enterprise project integrated environment; Then, combining thecharacteristics of the real estate project integrated position and influence factors, Aproperty of A land parcel in beibei carries on the comprehensive analysis of real estateproject, from the perspective of competitive strategy, through the analysis of theadvantages and disadvantages of projects, opportunities and threats analysis, build theSWOT matrix, the comprehensive analysis of the influence factors of projectpositioning. Finally build A comprehensive evaluation index system, to A plot for thegrey comprehensive evaluation of real estate project, to make up for the deficiency ofthe current real estate enterprises in the project location, make real estate enterpriseproject integrated positioning A set of reasonable scientific basis, thus promote thedevelopment of scientific enterprise.