Research On The Development Strategy Of The Business Card Of Minsheng Bank Qinhuangdao Branch

In the new era of rapid development of China economy， the bank card business hasentered our life， people more and more demand for bank card. Banks are the bank cardbusiness as the focus of the work， make the bank card market competition is becomingincreasingly fierce. Minsheng Bank Qinhuangdao branch of Chinese has developedrapidly in recent years and has a representative of the bank， the bank is also working onthe development of bank card business. The development strategy of the bank cardbusiness of Qinhuangdao branch Chinese were studied and discussed.The purpose of this study is to use the SWOT analysis method, the development ofMinsheng Bank Qinhuangdao branch of the bank card business situation from the overallenvironment at home and abroad, the Qinhuangdao city development situation and itsdevelopment from three aspects of comprehensive analysis, put forward the overallstrategy for the development of bank cards. According to the characteristics of the subject,adopts the comparative analysis, combining qualitative analysis with quantitative analysisand comparative analysis method, etc.At first, mainly for the external environment for the development of Minsheng BankQinhuangdao branch of the people’s livelihood for in-depth analysis. Including the macroenvironment and industry competition structure analysis.Secondly, compared with the city’s overall development situation of method, thispaper analyzes the present status of Minsheng Bank Qinhuangdao branch of the bank cardbusiness analysis, points out existing in the development of the business card businessfunction, the varieties of a single marketing measures, special merchants and lessproblems such as unreasonable layout, and its forming reason carried on the thoroughanalysis.Thirdly, through the SWOT analysis method, to find the internal environment of theadvantages and disadvantages as well as the external environment opportunities andthreats, and to quantify the factors assignment, by weighted calculation, quantitativeresearch, the market orientation of strategic design and strategic measures should be taken, put forward the development strategy of China, Minsheng Bank Qinhuangdao branch ofthe people’s livelihood bank card business.Finally, according to put forward the development strategy, the implementation ofspecific measures are put forward, mainly including: strengthen the internal managementin order to enhance service levels, strengthen the propaganda of bank card knowledge,accelerate the innovation of the bank card business to expand the bank cards use space,etc.