The Hong Tu Company’s Management Of Corporate Strategitic Risk: Identification, Evaluation&Control

In June2006, the state-owned assets supervision and administrationcommission of the state council issued by the central enterprisecomprehensive risk management guidelines. In2011, the centralenterprise-wide risk management reports of SASAC, in turn enterprise riskclassification refinement; build a more comprehensive enterprise riskmanagement system. Strategic risk was the first priority in enterprise riskmanagement system, because if the enterprise strategy in the formulation andexecution of the problems, the enterprise will deviation for the businessobjectives, resulting is difficult to reverse the plight and incalculable loss ofeconomic benefits. Therefore, the strategic risk management has become thecore of enterprise risk management issues. As global competition intensifies,strategic risks faced by the Chinese enterprises have become increasinglyprominent. Which drivers of strategic risks, how to identify strategic risks,how to evaluate and how to respond, has become an urgent problem of thetheoretical and practical circles.This article was based on the theory of strategy management of thebackground and origin, combined with the risk management which the basis of the theory, putting forward the strategic risk formation mechanism. Addedthe influence of environment into the strategic management process, anddiscussed the strategic risk formation mechanism from the externalenvironment and internal conditions. Found out that the strategic risk is dueto the strategic behavior did not match with the business environment, so thestrategic goal was deviated from expected of the beginning. Because of thisreason, the business strategy, resources, ability and the environment were notmatching balanced, so that it would cause the company moving out of safetyzone, influence the business target realization, it was the inner mechanism ofstrategic risk formation. Also it discussed and analyzed the strategicdecision-making, implementation, resources and ability of strategic riskinternal reasons. According to the strategic risk formation mechanism,combining with literature research, established a strategic risk identificationof the framework, strategic risk came from the strategic environment,strategic resources and strategic capability and operation ability, and used ofsituational hypothesis method for constructing the possible strategic riskfactor system.According to a real business investigation, deeply summarized issuepoints based the company background and business strategic risk issue. Toauthenticate the rationality of the strategic risk evaluation framework viaquestionnaire surveys and statistical analysis, and formulated relevant riskcontrol measures.