Interactive Advertising Form Development Factor Analysis

Interactive advertising, at the beginning of the21st century is a rising star inadvertising. When the interactive advertising occupy more market share, thetraditional advertising strategy has been unable to guide interactive advertising andmarketing direction under the new situation.With the increasing of interactive advertising fights, interactive advertising is nolonger strange to the audience. Industry professional theoretical knowledge aboutinteractive advertising rare, advertising people on how to systematically develop"interactive advertising" topic research is still feel fresh. Interactive advertising is likea huge "octopus sir", derived the tentacles of too much, it is hard to find anappropriate way of understanding the whole picture.As much as possible for the analysis of the characteristics of interactiveadvertising under the new media era, this paper choose three different forms of case-environment interactive advertising case, the mobile phone APP interaction case, asthe research object, the network interactive advertising case for the three cases fororiginality, design, form and communication effect, business models, such asdimensional analysis, analyses the main factors in the success of the interactiveadvertising, with comprehensive analysis and combination of refining industrycommonness and characteristics of interactive advertising success stories.Interactive advertising is forecast for the future trend of the development of firstchoice. Just now, it seems, interactive advertising does have many advertisers favor,many businesses will be preferred network interactive marketing as a marketingstrategy. New things often has the characteristics of "double-edged sword", improperuse is self-defeating. In this article, through analysis the existing interactiveadvertising failure case, the generality of the common pitfalls relatedrecommendations for interactive advertising.Relying on the innovation of the Internet technology, as long as Internet userskeep rising trend, interactive advertising will occupy the market share and willcontinue to expand. How to come to the conclusion that an effective" successfulinteractive advertising treasure ", will also become a new advertisers case.