Study On The Upgrading And Development Of Government-led Urban Tourism Industry

The development strategy of government-led tourism industry is the strategyadvocated by National Tourism Administration and in which remarkable results havebeen achieved. Its complete expression is:"Under the premise of market-basedresource allocation, fully implement the development strategy of government-ledtourism, to further intensify and speed up the development of tourism, so as to maketourism industry contribute more to economic growth." Our country has introducedthe government-led concept, takes it as a tourism development strategy and guideline,and promotes it. It should be acknowledged that the concept of government-led is oneof the most influential and successful concept and practice of tourism industry inChina, and very likely it will continue to show its positive impact and effects in thefuture for a long time."Don’t miss the beautiful scenery in Yinchun because it is far away from thecapital." The great poet Han Yu in Tang Dynasty eulogized the scenery there withsuch a passionate poem. Yichun is not only a historic city with beautiful landscape,but also a vibrant spring city.In recent years, Yichun is focused on creating a "touristresort" and world-class tourist destination, This paper takes the tourism industryupgrading in Yichun City as the example, based on summarizing the upgrading theoryof government-led urban tourism industry and learning from the successfulexperience at home and abroad, it discusses the necessity of implementing thedevelopment strategy of government-led tourism industry. It launches the discussionof countermeasures from the aspects of guiding ideology, basic principles,function optimization, and policy innovation of the development strategy ofgovernment-led tourism industry in Yichun city,The purposes of this paper are: firstly, to evaluate the tourism resources andtourism development potential in Yichun City; secondly, to establish the overalltourism image of Yichun；thirdly, to perfect the upgrade path for the tourism industryunder the auspices of Yichun city government, and give targeted, actionableguidelines and recommendations；Fourthly, to study the development strategy for the tourism product and market; Fifthly, to explore the ideas of growth and setdevelopment goals. Provide theoretical support and action countermeasures forachieving sustainable development of tourism in Yichun City in the future throughrationalization of the above ideas.