The Business Plan Of Electronic Trading Platform For XL Agricultural Product Wholesale Market

CPC Central Committee Document No. 2014 was first proposed "Strengthening agricult ural e-commerce platform" exposition, in December 2013 the Ministry of Commerce issued "t o promote e-commerce applications opinions" in Article 10 proposed key tasks: "Strengthenin g Rural system construction and agricultural e-commerce applications. " 2014 is expected to s peed the development of agro-commerce will get into the "growing", Tmall / Taobao transacti on volume is expected to produce more than 100 billion Chinese Yuan, JD.com will accelerat e the pace of being an agricultural electricity supplier, womai.com, 1haodian.com, sfbest.com,longbsc.com will accelerate their speed, and foreign e-commerce has become a new bright sp ot.Under this background, relies on the parent company’s agricultural resources and advant age of China wholesale markets, xl company will draw up the electronic trading platforms of agricultural products wholesale markets, namely through building information platform, low c ost, high efficiency and fast way of producing links wholesale and consumer together, to solv e the current problems of traditional agricultural products wholesale market under the traditio nal trading patterns, such as high cost, inefficiency, waste of resources and more chaotic distri bution channels, quality and safety issues etc. Wholesale trading platform through the integrat ion of commercial supply of agricultural products, with the downstream customers of wholesa le market as the starting point, through online purchasing and unified offline distribution mod e, reducing the purchasing costs of downstream wholesale customers, ensure food safety, imp rove the efficiency of agricultural products circulation. After the platform reaches a certain siz e, relying on the advantages of downstream customers and channel sales to wholesale mercha nts, attract origin farmers, suppliers to join the platform, a complete supply chain of agricultur al production.This paper consists of eight parts, the first part describes the writing background, theoreti cal literature related to research and research methods; the second part focuses on introducing the platforms and business models; the third part focuses on the analysis of the market enviro nment, from the macro industry environment, the competitive environment to competitors etc.aspects are analyzed, through SWOT analyzed the position of enterprises; the fourth part is th e target market analysis and positioning, the fifth part analyzes marketing strategy of platform,from product, price, channel, promotion, personnel, process and environmental analysis of th e platform to get a set combination of marketing strategies; the sixth part describes the human resources planning and operational planning; part seventh is through analyzing the financial data by financial indicators, to assess the profitability and market prospects of the project. Part eighth mainly focus on analyzing the uncertainties and risk of platform, and proposes control measurements.Through this research, I hope could help control the flow and safety of our country’s agricultural products, and could combine with their own business development and management features, understands the target market better, build the right business model,and ultimately companies could be able to achieve the objectives of maximum benefits.