A Business Plan For RICH Network & Technology Ltd.

China online real estate service which is a combination of real estate products and Internet has just entered the development period.This industry is still in the exploratory stage when the developments of its business models are diversified.By focusing on the research and analysis of development and competition of the industry, this paper makes a business plan about a kind of online real estate information service based on digital e-maps through the applications of theories of Entrepreneurship and Management.Since there is not any e-map-based real estate information site in China, this new business model is an attempt in the industry.Making use of the immovable characteristic of real estate,the creativity of the business model is that we can search and find information of real estate tagged in digital e-maps in the web site fast.The analytic results of the paper show that:First,enormous business opportunities are reserved in China online real estate service,and the competion is not fierce.Second,the e-map-based and detailed online real estate service has a bright prospect,which is still a 'blue ocean'.Third,under the help of strong strategic alliance,the initial investment of 3 million yuan could be fully returned in the fourth year and the NPV of 5 years would be above 10 million in estimation,as long as the entrepreneurial team could understand the market position and operate company according to the original 4-step strategic plan in which the company has 4 periods--start-up period,exploring period,replication period and merger period.So this project has a high ROI -- Rate on Investment.Fourth,if the company gets a venture capital of 10 million and a long-term loan of 5 million at the end of the third year,it will be easier and faster for company to expand and go public.And the paper also proves that business plan is good for the team,because it makes them discover opportunities and problems in advance,and clarify the project ideas deeper;meanwhile,it can enhance their business confidence and firm their belief in success as well.