A Study On Market Position And Development Of Medium&Small-sized Logistic Enterprises In Northwest China

With the sustainable development of national economy, the significance in thedevelopment of logistics’ enterprises, especially the long-term development of medium-andsmall-sized logistics enterprises, is attracting more and more attention from governments atall levels. Medium-and small-sized logistics enterprises account for a large share and play acrucial role in the logistics market in North-west China. However, because of their limitedresources and single facet services, they have less competitive edge in the market, lingeringon a lower level in market.The thesis is based on the current development of medium-and small-sized logisticsenterprises in North-west China and makes a systematic analysis of their management,challenges and opportunities ahead. Moreover, SWOT is exploited to analyze the innercircumstances of medium-and small-sized logistics enterprises, trying to discover theimpediments hindering their future developments. Responding to their present shortcomings,the thesis proposes suitable approaches for their future development, involving cooperation,differentiation and integrity. In addition, the thesis also puts forward applicable strategies forthe survival and future development of these enterprises on the basis of their marketpositioning, so as to accelerate the development of medium-and small-sized logisticsenterprises in North-west China.