Research On Intellectual Property Strategy For High-tech Innovative Enterprises

Intellectual property rights are an important part of the corporate assets, is an importantresource, enables companies to get a favorable position in the fierce market competition,encourage enterprises to long-term health. Intellectual Property Strategy is order to obtain, use,protection of intellectual property rights, and access to the strategies and means to maximizeeconomic benefits. Currently, in our country, many companies have developed and implementedintellectual property strategy, intellectual property rights in the production and managementprocess can be effectively protected.The paper is divided into five parts, the first two parts is a necessary component of thispaper, the third part is the relationship between high-tech innovation and intellectual propertystrategy for the introduction and high-tech innovation corporate intellectual property strategyoutlines, the section includes the following two content: the relationship between technologicalinnovation and intellectual property protection, intellectual property strategy of the importance ofhigh-tech innovation and enterprise development; fourth part is the focus of this article content,content, Ningbo, Shenzhen, Hangzhou and high-tech innovation enterprise intellectual propertycomparison of the strategy, the part of the three cases, the comparative analysis of thecharacteristics of its intellectual property strategy; fifth part of the implementation of intellectualproperty strategy of China’s high-tech innovative enterprises from the three comparison.The purpose of this study is to compare Ningbo, Shenzhen, Hangzhou and high-techinnovative enterprises of intellectual property strategy, and business representatives to Geely,Alibaba, Huawei comparison and analysis. The same time, it is to provide a reference for similarenterprises in China Intellectual Property Strategy.