API Company Transition To The Third Party Logistics Strategic Choice Research

Currently, with the steady and rapid development of Chinese economy and thein-depth development of Industrialization, informationization, urbanization,marketization and internationalization, Chinese general aviation industry will enterinto a high-speed development period in the next10-20years. API is a trade andlogistic provider which have more than20years of aviation equipment sales,production, logistics experiences. Although API has accumulated a lot of storage andlogistics experiences, it still faced with many problems in transition when upgradingthe tradition enterprise to modern logistics. The API company in this fiercely modernmarketplace must formulate a competitive and scientific development strategy.In this paper, the study object is the restructuring and development of the APIcompany. First, based on the data of the investigation and research for more than halfa year, analyzed the company’s internal status (operation and existing problems) andexternal status (macroeconomic environment and industry economic environment).Second, SWOT analysis was applied to describe the API company development,including the advantages and disadvantages of the third-part logistics industry. TheAPI company should use the competitive strategy of focused differentiation. Third,by overall analysis of the above investigation, the API company’s strategy shouldtransfer from a traditional enterprise with single trading and storage to a modernthirty-party logistics services provider with diversified management, innovativelogistics service mode, newest logistics operation, more strategic alliance partners,and effective operations management. In the end, raise the implementation plan andsupervision system according the above strategies.This article integrated theory with practice, used the latest viewpoints oflogistics management and strategy management. The API company will make thescientific strategy decisions based on the article, and attain the transfer objectivesfrom a traditional trading company to a modern third-party logistics provider.