Research On Chongqing Jiyang Logistics Corporations' Management Strategy Of Third Party Logistics

With the fast increasing in foreign trade due to the reform and opening to the world ofChina, our international freight forwarder industry is in the ascendant and become a newservice industry with primary size. Chongqing Jiyang Logistics Corporation was founded anddeveloped just in this background. The competition of the market will become fierce evenmore, because of the challenge coming from the globalization of economy and networkdevelopment of information technology as well as the enlargement access of freight marketafter China accession to WTO. For this reason ,the profits of Chongqing Jiyang dropped. Insuch awful situation, it is necessary to take precautions on the direction of a corporation'sdevelopment.In this thesis, starting with analyzing the situation nowadays of Chongqing JiyangCorporation, we conclude that the key problems of the corporation are that lacking inanalyzing the condition of the corporation ,without clear development strategy, not formingcore competition itself, and then lost the affinity to the clients so decreasing in market share.After analyzing the condition of Chongqing Jiyang Corporation ,we find from theindustry condition that the international Freight Forwarder Corporation will be faced withfierce competition ,and its survival room becomes narrower. Chongqing Jiyang Corporationhas to innovate and exploit new business for surviving and developing. Also the macrocondition of the corporation tells us the logistics especially the Third Party Logistics(3PL) hasa good future in China. The result of SWOT shows Chongqing Jiang Corporation shall takeWO strategy that is using the outer opportunity to overcome inner weakness.After contrasting the differences between the International Freight Forwarder and theThird Party Logistics (3PL) and the advantages and disadvantages existing in thetransformation from Freight Forwarder to 3PL, we find that Chongqing Jiyang Corporationshall develop 3PL.After summarizing the experience of the most successful logistics suppliers in the worldand considering both logistics market and the condition of Chongqing Jiyang Corporation, wedecide the aim in the near future the corporation should hold is to take technology, consultationand information net as a whole as the core competition of the corporation and finallybecoming the leader supplier in the 3PL with both technology and assets. To realize this aim,we will take different development measures step by step.