Research On The Development Strategy Of Ponder Company

As a traditional industry of China the manufacturing and marketing of Leathershoes is now facing several swelling dilemma. as well as PONDER Co ltd. memberof above enterprises. As chief executive of the PONDER Ltd I planned andimplemented the great changes of enterprise strategies from2004to2013.Although alot of difficulties and challenges follow me everyday in the last ten years. Acompletely new PONDER is appearing now and it steps into the first echelon of thewhole industry. Accompanying the continuing recession of world economy and otheruncertain factors Leather shoes manufacturing industry still needs more envisionedmore advanced more prospective and more effective strategic plans and strategicimplementations right now.This paper applies PEST model for macro environment analysis. P for Politics, Efor Economy, S for Social humanities, T for Technology According to thecomprehensive analysis of the four factors above objective conditions are providedfor PONDER Ltd strategy changes.Putting to use the five forces analysis model of Potter’s objective analysis on theinteraction between five kinds of competitiveness of enterprises are facing the leathershoes industry in the And then, to help enterprises to make strategic decisions forjudging whether or not for the comprehensive analysis of the enterprise developmentprocess of the past ten years, the enterprise internal environment is more careful showaccording to the SWOT analysis method the internal and external environment of theorganization, the formation of Strengths, Opportunities, Weaknesses and Threatens,the four aspects of the situation, combined with the comprehensive analysis, toestablish the SWOT matrix, and strategic matching, set out the future development ofthe strategic target of enterprise PONDER, and proposes several points of support forthe strategy implementation.This article argues that，the best strategy of PONDER Ltd Long-term developingis a scheme in which SO enhancing method predominates and combined with WO twisting for auxiliary for the purpose of enterprise developing in the future. Thus oursteps is Getting the product advantage with professional purchasing manager team,erecting the stable place to rely on, establishing the integrated promotion system andprofessional operation team for market operation with multi brands and blendpositioning strategy centralizing the high-end market, Aimed to be the mostcompetitive leather multi brand merchant of China such as leather shoes, leather bagsin the market etc. in the future8years. In order to achieve such hairy and audaciousstrategic goals mentioned above, market operation strategy supporting, supply chainmanagement strategy bolstering, organizational structure reconstituting humanresources constructing management information system implementing and businessmodel innovation under internet technology progressing joint together is so necessarythat they constitute the fulcrum of whole strategy implementation completely...