Based On The SCP Paradigm Of Zhoushan Recreational Fishery Market Analysis

In recent years, with the fishery resources exhaustion, Zhoushan’s traditional fisherydevelopment has falling into an unprecedented predicament. Recreational fishery is the extensionof traditional fishery, Recreational fishery use the resources of traditional fishery, and it is theperfect combination of tourism and fishery. After more than10years development, Zhoushan’srecreational fishery has obtained the considerable development, also for the zhoushan tourism toenhance the competition. But there are also many problems which we need to solve.“Market Structure-Market Conduct-Market Performance” paradigm is the key content ofindustrial organization theory．By studying the situation and the relationship of market structure,conduct and performance, we can achieve the goal of improving market performance. Under thatplayground, the author apply SCP paradigm to analyze the Zhoushan’s recreational fishery ofmarket structure, Identify the problems of Zhoushan’s recreational fishery, so as to know about therestrictive factors of Zhoushan’s recreational fishery, they are funds factor, development factor,concept factor, talent factor and technology factor. Compare with some developed countries andareas such as the United States, Japan, Australia and Taiwan. Their recreational fishery’sdevelopment model has many things to learn. Aim at the problem and the restrictive factors ofZhoushan’ recreational fishery, combine developed countries and areas’ experience andenlightenments, put forward development measure such as expand the scale of the enterprise,enrich business model and marketing, attach importance to science and technology, Tracking theQuality of Services. Finally this article proposed this pattern some safeguard mechanism such aspolicysupport, Improve the management, seize the opportunity, develop talent, make the laws.Then the Zhoushan’s recreational fishery can develop healthy and sustainably.