Rural Leisure Tourism Development Strategy Of Hengyang

Since the1980s, with the adjustment of industrial structure in rural areas, the development of rural leisure tourism has become an important way to solve the" three rural" issues. National Tourism poverty project not only promotes the development of rural tourism in the poor areas, but also for the construction of a new socialist countryside rural leisure tourism development provides a good opportunity. Along with the booming tourism industry and diversify our domestic mass tourism product development process, especially in the National Tourism Bureau in1998to determine the theme of the environment for our initiatives, greatly promoted the rise and development of rural leisure travel.Article on the current situation of rural leisure tourism in Hengyang is presented, using the method of literature research and field investigation combined with sociology, ecology, tourism and management theory on the basis of analysis on the development of rural leisure tourism in Hengyang. In rural leisure tourism at home and abroad are summarized on the basis of literature research, the spatial distribution of Hengyang countryside leisure tourism resources and has carried on the induction, the product type in Hengyang and points out the existing types of rural leisure tourism development mainly include the traditional cottage garden hotel, sightseeing orchard, scenic spot, from the morphology of the operation division can be divided into city suburbs, scenic spots around, features villages rely on type three modes. And then through the analysis of the collected data, discusses the rural leisure tourism in Hengyang the existing common problems:management system is not sound, weak infrastructure and environment destroyed seriously, loss of local cultural characteristics.To solve these problems on the basis of the United States and Europe through the development of rural leisure and tourism experience to draw on the analysis of the feasibility of the proposal:the emphasis on government-led, innovation management system, the development of tourism professionals to develop policies and measures for sustainable development, strengthening environmental governance and landscaping innovative rural leisure tourism products, to create Hengyang Re BAM, highlighting rural folk culture.About Research Hengyang rural leisure tourism development strategy, the future can also be combined starting and to influence consumer behavior on the local marketing strategy from marketing strategy. Can also be analyzed, highlighting the role of industry associations, such as from the structure and development of the industry as a whole.