Yongkang Decoration Company Development Strategy Research

Since the reform and opening policy in1970s, rapid development of the national economy and community to achieve rapid progress promote the prosperity of China building decoration industry. However, effected by the global economic crisis, coupled with the Government’s macro-control policy, In recent years, decorating industry growing up in restrictive environments. At present, the decoration market downturn is an indisputable fact, the profit space is compressed, the decoration companies compete intensely.The development strategy of enterprises is of great significance. Want to become bigger and stronger, the enterprise must keep pace with the times and adjusts developmental strategy according to the external environment or the internal condition. Yong Kang decoration company’s development strategy is not clear and practical, and so is market orientation, and its branding can’t attract consumers, which seriously hinder its development, and expansion of the company. In order to achieve better and faster development, Yong Kang decoration company need to make a suitable development strategy. Based on this, this paper presents Yong Kang decoration company development strategy study.This article take the Yong Kang decoration company as the object of study, by analyzing the problems in developing strategies, internal and external environmental, the author believes that Yong Kang decoration company need to adjust development strategies, gradually transit from low-end home market transition to the high-end decoration market, provide high-quality design, excellent quality and perfect after-sales service, and it should Implement cost strategy, brand strategy, strategic alliances and quality of service strategy. It should take cost leadership as basement, take perfect quality and service strategy as the core competitiveness, take establishment of brand image and the establishment of cooperation as support. For realization of the strategic development of the company, Yong Kang decoration company need to establish and develop strategies the quality management system and human resources system, it should also take marketing innovation as guarantee.