China Railway Construction Decoration Company Development Strategy Research

China railway construction group decoration company is a building decoration, decorate a project state-owned large enterprise mainly. China railway construction decoration company in the rapidly changing market environment today, already has a rare opportunity, also faced a serious challenge. The company to work hard to achieve "continue to expand the scope of operation, and strive to achieve international advanced level, the promotion of safety, the traditional management ability, promotes the return on assets, realize the talents, management, design three big breakthrough, the self-realization, across to more brilliant goal" as the goal of the new campaign. China railway construction group adornment company want to grasp the overall situation, and win the initiative, sustained development need to work out a not only adapt the market requirement and in conformity with the development strategy of the enterprise reality. Based on this, this paper puts forward the China railway construction decoration company’s development strategy research problems.This paper studies of thought is:investigation and study, puts forward, analysis, problem solving, and the way is to use the theory and practice, and the quantitative and qualitative effective together in the empirical analysis method, Michael porter’s competition strategy according to the theory as important, through analysis of industry life cycle and PEST the environment as well as the "five competitive forces model" industry competition elements, and scanned the enterprise in the industry and macro external environment, threats and opportunities will find out; By analyzing the internal condition and introduce a disadvantages; By analyzing the SWOT strategy and overall development strategy and basic competitive strategy. In this paper, the architectural decoration industry status and existing problems are analyzed, the introduction of the concept of strategic management of China railway construction decoration company is the external environment of analysis, including the macro environment, policy, economy, and the analysis of the industrial environment, and discussed the prospect of architectural decoration industry; Then analyzes the China railway construction decoration company internal environment, product and business combination, assets and financial status, human resource status, architectural decoration industry in the main market segment and related multiple fields of SWOT analysis, find out the company’s core superiority and the available resources. Based on the China railway construction decoration company as the research object, the state-owned construction decoration enterprise of the discussion on the basis of the model of strategy, combining with the China railway construction decoration company’s internal and external analysis, formulated the enterprise development strategy and management system, which USES the integration of construction system, and to change the idea and way of thinking will authority to regulate, the production and business operation concept in management objectives, and focuses on the quality of the project management emphasised, always adhere to the catch security management, setting and the practical accord with the human resource management system, ideas, principles, way as well as the goal, set and the finance management features adaptation of the management method, strengthen the leading to the project of the enterprise management system, and strengthen the implementation of the development strategy of the construction plan.