Research On Development Strategy Of Y Decoration Company

Y decoration Co.is a large group enterprise engaged in the design and construction of residential and large public buildings.After twenty years of continuous development and innovation,Y Co.has gradually entered the ranks of China's first class decoration enterprises.On a basis of a comprehensive analysis on the theories and methods of development strategy of enterprises,the paper takes Y decoration Co.as the strategic research object to study its development strategy.This article mainly includes six parts.The first part is the introduction,which explains the research background,significance,train of thought and structure of the thesis.The second part is the theory of enterprise strategic management of enterprise strategic management of the basic theory,and how to formulate the strategy introduced in detail.The third part describes the external environment of Y company,which uses the application of PEST and five forces model to analyze the macro environment and competitive environment.The fourth part is about the Y the company's internal environment and the analysis of the company's status.The fifth part of the article applies SWOT matrix to a comprehensive analysis of the strengths and weaknesses,opportunities and threats,and on this basis to set up the development strategy of Y decoration company,including the company's mission objectives.The last part of the article details the implementation of the development strategy,and puts forward the control measures to ensure the implementation of the company's development strategy.As a well-known enterprise of the decoration industry,the formulation and implementation of the development strategy of Ycompany has a certain exemplary role for the construction decoration industry,and also has certain reference significance for the construction enterprises and service enterprises,which are under the current economic situation.