Changjiang County Tourism Leisure Development

Along with the rapid development of economic and social, material wealth is increasing, the quality of people’s live and income go on getting better, discretionary time increasing, the leisure consciousness and idea of people is growing, the concept of leisure is filled with people’s real life, and became an essential part of life. It guides the direction of future development of the tourism industry, and guides the consumption patterns and lifestyle changes of people.Changjiang county is the development center of economic and social in the western of Hainan province, complicated topography and history is the contributing factors of its rich tourism resources and culture, the development potential of the tourism industry is tremendous. With the propose of development strategies which about international tourism island and "Green Island ", Changjiang county as the center point of west tourism rise in Hainan, ushered in a hitherto unknown development opportunity of the leisure tourism. Taking the tourism resources in Changjiang county as the object of study, starting from the related leisure tourism theory, with the analysis of SWOT and blue ocean strategy as the research tool, Use the related disciplines theory of tourism, leisure studies, marketing and tourism psychology, give a comprehensive analysis of the development present situation and the existing problems of tourism in Changjiang county. Through the SWOT analysis shows the advantages, disadvantages, opportunities and challenges of Changjiang county leisure tourism; Through the blue ocean strategy, pointed out which factors should to be rejected, reduce d, increased and created in the development process of Changjiang county leisure tourism. Unite the analytical results of the two, obtain the processed sequence of these influencing factors. It point out the development route for the development of leisure tourism in Changjiang county and put forward the corresponding development countermeasure.