Research On The Development Strategy Of Daylily Industry In QiDong County

Qidong well county has a long history of day lily cultivation, according to historical records,1000 years ago in qidong well county farmers began to introduction day lily.Day lily is a traditional advantage industry in Qidong, Qidong flower dishes in the past thirty years to complete the rapid development of the early, Qidong is one of the three major economic crops, Qidong's economic development has made a tremendous contribution.Taking the sustainable development strategy of Qidong flower industry as the research object, using the theory of enterprise competition strategy, the paper analyzes the internal and external environment of Qidong day lily, the macro market environment and industry background, the main use of SWOT analysis tool to summarize the advantages, weaknesses, opportunities and threats, and put forward the development goal of Qidong day lily in the next ten years.The research considers that the development strategy of Qidong yellow flower food industry is the integration of external resources, adjustment of product structure, innovation and processing technology, improve the level of deep processing, the establishment of a national first-class, and even the world's top brands. The starting point of this strategy is to systematically analyze the internal and external resources of the day lily production and processing enterprises. Conform to the trend of innovation development, deepen the understanding of the market competition in the concept of enterprise management, in order to achieve the goal of sustainable development of enterprises. Strategic objectives:development objectives for the next ten years including the integration of resources, implementation of the reform of management system, using the mode of group operation, enhance the enterprise growth and competitiveness; to Hunan daylily market as a foothold, actively develop the national market, strengthen brand building, to create first-class Qi Donghuang cauliflower regional brand; to promote technological innovation, improve the processing technology, establish and perfect the quality and safety supervision mechanism and related industries; daylily industry maintain linkage, adjust the industrial structure, and gradually form a lily, lily beverage, food and health products, yellow lily, lily with food machinery production, Lily tourism development direction for the diversified pattern of industrial development, build daylily industry group.In short, this article from the strategic thinking, strategic objectives, strategic focus, strategic decision on the four perspectives of the Qidong flower industry development strategy. Finally, from the improvement of the value chain of the day lily industry, to promote the industrial structure of Qidong yellow flower industry structure upgrade, the formation of diversified industrial cluster development model.Through the establishment of the development strategy system of Qidong yellow flower food, in order to provide a useful theoretical experience for the large-scale development of the local yellow flower industry in Qidong.