Shandong Peninsula Blue Economic Zone Ocean Tourism Competitive Analysis And Policy Advice

Marine tourism is an important part of the world tourism. The development ofmarine tourism, can promote coastal area economy development and structure adjustment,drive the coastal area social culture all-round development. At present, because of marinetourism resources of the blind development, ocean tourism industry scale growthimbalances and tourism market demand growth not balanced, lead to coastal tourismdestination intensifying competition between, how to get the advantage in the competitionhas become an urgent need to solve the key problems, and so ascension coastal tourismdestination competitiveness is imperative. The main content of this paper studies is how toimprove the competitiveness of ocean tourism in Shandong peninsula blue economic zone.Through consulting the Marine tourism competitiveness of domestic and foreignresearch material, using comparative advantage, competitive advantage, and locationtheory, theory of the growth pole; The research methods of literature study, comparativeanalysis, the qualitative and quantitative method, and the combination of chart analysismethod, method, from tourism resources factor, infrastructure, and tourism developmentfactors, tourism environment factors and tourism talents factors of five parts constructedthe Shandong peninsula blue economic zone tourism competitiveness evaluation indexsystem. Using the principal component analysis method to Shandong peninsula blue oceantourism competitiveness economic zone of empirical analysis, to Qingdao, Dongying,Yantai, Weifang, Weihai, the sunshine and Binzhou region’s Marine seven tourismcompetitiveness is objective comparison. Through the analysis of Shandong peninsulablue cities throughout economic advantages and disadvantages, in view of the presentsituation of the different cities are put forward to improve the tourism competitiveness ofcorresponding countermeasures.Shandong peninsula sea of blue economic zone of the tourism competitiveness ofimproving gives several Suggestions, it is respectively, strengthen infrastructureconstruction, optimize industrial structure, make travel regional integration, expandinginternational tourist market, improve the quality of tourism talents, and realize the sustainable development of resources and environment. The comprehensive tourismcompetitiveness can be promoted in Shandong peninsula blue economic zone. But, due tothe theoretical level, knowledge, vision, and the limitation of time, as well as datacollection, funds and objective conditions the limit, to have the Shandong peninsula blueocean tourism competitiveness of the economic theory analysis in-depth and thoroughly,still need to be continually rich.