Study On The Supply Chain Management Strategy Of Chinese Fashion Company M

In21st century it is not simple competition of product and service for enterprises, thewell-known expert on supply chain management Martin Christopher said: Thecompetition in the21st century is not among enterprises, but between the supply chains.Nowadays advanced supply chain and efficient management is guarantee of corporatecompetitiveness and lucrative payback.Individuality,diversity and popularity are key facts of fashion company but it’s a highchallenge for fashion company operation ability, M company meet some issue on supplychain management as below:1） demand distortion;2）franchisers cooperation andmanagement issue;3） lead time from ordering to market is over than first-classmulti-company’s. It’s an important task for M company how to build quick responsesystem. The current paper study general supply chain management strategy and methods,consider M company background and marketing environment, and analyse M companyoperation management and supply chain management to bring out problems and thenprovide a number of solving strategy to solve these problems. The purpose is to set up aproper supply chain management strategy for M company and fashion business like as Mcompany, then increase their profitability and competitiveness.