Performance Management System Optimization Research Of The Sales Staff In Founder Securities Co., LTD.

Securities industry is an emerging nature of service marketing industry. With thedevelopment of the securities industry，the competition between securities companiesincreasingly fierce. How to securities companies occupy a place among the fiercecompetition，how to increase the market share of the securities brokerage business，the role of marketing staff is particularly important. How marketing staff performancemanagement is an issue of securities companies have to face the business department，is also an important part of the organization ’s human resource management.In this study， Founder Securities Company as a case study，through the analysisof the study of Founder Securities Company marketing staff performance appraisalsystem，combined with the latest theoretical performance evaluation related to theanalysis of the main problems of its performance appraisal system exists，and explorethe corresponding optimization programs to how effective enterprise initiative putforward useful suggestions through the establishment of a rational， scientificperformance appraisal system to motivate employees. Article that the core strategicobjectives Founder Securities Company is to achieve transformation， achievesynergies，leading the pursuit，the existing performance-oriented marketing staffperformance appraisal program does not focus on promoting the transformation of thebrokerage business， as well as to achieve synergy. Therefore， to optimize theperformance appraisal scheme，combined with the idea of the balanced scorecard，based on the original financial efficiency indicators， the index added customerservice，learning and innovation indicators，behavior and attitude indicators and theimportance of the company’s strategic objectives based on strong weak to allocatedifferent weighting coefficients. The program simply reversing the performance-oriented point of view，looking at the results of the marketing staff will also look atthe development of the marketing staff of personal ability，and ultimately beneficial tothe coordinated development of the individual and the company.This study not only on performance management Founder securities companymarketers have greater role in guiding the company’s securities on the other HRpractices also have some reference reference.