The Build And Implement Of DaYu Water-conservin Group Co.,Ltd Modern Agricultural Facilities Chain-like Management Service Mode

DaYu water-conserving Group Co.,Ltd was founded in2000, it has become a material research and development, manufacture, sales and water-saving irrigation water-saving irrigation engineering design, construction, service as one of the specialized water-saving irrigation systems provider and industry leading enterprises. Jurisdiction in tianjin, lanzhou, xinjiang, Inner Mongolia, jiuquan, wuwei, dingxi, water-saving irrigation and so on seven big base and nearly hundred branches of marketing services at home and abroad. Successful listing on the gem companies, in October2009to become the first domestic specialized is engaged in water-saving irrigation, material supply and construction of the listed companies. Dayu water-saving companies used "product+project" mode for a long time in the past times, namely by the existing products as the main body, through the way of contracted projects to unified sales. But with the expansion and development of company, the existing marketing model due to no retail and after-sales service points, not direct service to farmers, unable to further expand sales channels and scope, market information is well informed, when farmers problems in using after-sales maintenance service does not reach the designated position, influence the product sales. To this, to transform business development mode,"product+chain stores+project after-sales service" marketing approach, namely by to existing products, unified sales of the products by means of contracting engineering model for marketing main body; To focus on the market to set up the model of product chain stores+after-sales service department as a marketing assistant. Which product marketing network coverage and effective integration, within the last two years rapidly improve product market share and sales.This article attempts through to the marketing environment analysis, and further analyzes its marketing actuality and the problems existing in the current marketing model, put forward the da modern chain-like management service mode of the development of agricultural facilities, the establishment of the detailed analysis of chain operation service mode and its business strategy, and explore mechanism of chain operation mode, profit mode, auxiliary facilities configuration, and periodic evaluation of in-depth analysis to explore the da new marketing ideas and patterns, used for dayu water saving and water saving irrigation industry put forward marketing strategy. This is for the da to tackle challenges, and better adapt to market competition, has the vital significance to speed up the development, at the same time, also can provide some useful reference for water saving irrigation industry other enterprise.