Strategic Research On The Development Of Medical Care In Guilin ABC Hospital

Sustained and rapid development of China’s market economy, promote the rapid development of medical services industry. At the same time, the supply and demand of health care services market downturn began, competition among health care providers began to intensify, the health care industry gradually embarked on market-oriented track. Obviously, the long-term impact of the planned economic system by the hospital or whether there are still in the concept of a market economy from a big gap on operations. A general lack of awareness of the hospital market, low management level, the need to adapt to changes in the medical services market as soon as possible.ABC hospital has its own characteristics and technical personnel, complete clinical departments. In recent years, the development of good condition, outpatient visits, hospital admissions on the rise. However, due to weak marketing concept, the lack of a clear target market and system effective marketing strategy, experience alone or a small amount of publicity to raise awareness of the hospital, has been unable to meet the demands of the medical market. From the hospital how to adapt to market changes, we look at the reality and future foster market concept, the establishment of a professional health care services team, a clear target market, the application of the marketing mi strategies to enhance the competitive advantage will be related to a hospital’s survival and development, but also its can the key to sustainable development. This paper studies the impact of the Medicare hospital services market presence sustainability of the following ways:By using a variety of analysis tools PEST, Porter’s five forces model, SWOT, marketing mi, such as the development of strategic analysis for the hospital.Use of PEST, Porter’s five forces model, the overall environment of the hospital where the analysis found that the eisting city as a competitor than a dozen hospitals in the scale of construction and service management caused no small pressure on hospital A, the A Hospital SWOT analysis, internal institutional rigidities a hospital in serious impact on the health insurance market competitiveness, by adjusting the marketing strategy, the establishment of a dedicated marketing team, in an effort to improve the level of medical and hospital services, etc., to improve the market competitiveness of health insurance business.From a marketing perspective, analyzes the current marketing awareness hospitals and the problems in marketing. Hospital competition is the core positioning and management of hospitals, to develop a reasonable strategy is the premise of hospital competition within the hospital, to grasp the eternal factors. Health system and health care system reform, changes in the type of disease, social, political, economic and cultural change, the consumer health care market characteristics, such as the hospital’s core strengths, efficiency will be competing hospital systems have a significant impact. This paper is from the medical market difficult market environment, and from the hospital and healthcare market analysis, competitive analysis hospital, hospital competitiveness, improve the competitiveness of the hospital’s marketing strategy and marketing concepts, such as children and the parties start. On how to improve the modern hospital competitiveness were discussed.From the perspective of a large general hospital to illustrate how to strengthen health insurance management, and to develop appropriate management system according to the actual needs. Elaborated from the construction of the hospital medical insurance management system, strengthen medical insurance management; improve the medical insurance information system, using scientific methods involved in the daily management of health care, improve work efficiency; doctor to develop effective management measures for all types of health insurance, layers of fine technology, the health insurance policies to the letter; hospital medical insurance costs should be reasonable control, attention will directly affect Medicare overspending brought to the hospital, perfect digital management mode, scientific and rational study of countermeasures; establish internal incentive mechanisms hospitals, for medical practices make a reasonable evaluation of health care workers, health care workers in order to regulate their own medical supervision and behavior, improve health care management awareness; hospital should develop a reasonable health insurance settlement, so that large general hospital in good economic and social benefits while allowing the government satisfied, let insured patient satisfaction.