Research On Management Strategy Of Chinese Insurance Brokerage Companies

As an insurance agent,the insurance brokers are a significant intermediary in the insurance market,that play an important role in improving the insurance market's structure,enhancing the overall efficiency of the insurance industry and promoting a healthy and well-organized insurance industry.With the joint effort of the Chinese government,insurance guilds and insurance broker companies,Chinese insurance broker companies have developed a lot.However,compared with the insurance broker companies in developed companies,Chinese insurance companies still have a lot of problems in their development.In this paper I take X insurance broker company as an example,using PEST management and SWOT analysis model to describe the current situation of the X insurance broker company.This paper analyzes the economic environment,policy environment,social environment and technology environment,and analyzes the advantages,disadvantages,external opportunities and threats of X insurance brokers'own operation.Through the analysis of the internal and external environment of X insurance brokerage firm and the strategic choice scheme of X insurance brokerage firm,this paper puts forward some specific implementation recommendations:actively maintaining the relationship with insurance company and customer,improving risk management ability,strengthening internal control and so on Specific implementation recommendations.Finally,we hope to provide a positive reference for the formulation and improvement of the experience strategies of other insurance brokers in China by analyzing the experience of X insurance brokers' strategic management.