The Tourism Development Study Of Xiangshan

Along with the malicious destruction of ecosystem, increasingly serious environmental pollution, fierce competition and deteriorating physical and mental stress, the whole mankind is threaten by this intelligent expanding human society ever since. Thus, how to get rid of all these negative influence and release both physical and mental stress would become the first priority in everyday life.With the development of the society, traditional sightseeing tour, which has met the tourists dynamic requirements, gives out more and more disadvantages. Wellness tour, as is combining both health resources and touring experiences, has been arising as a brand new industry and attracting attention from all walks of the world.Wellness tourism first appeared in The United States and Mexico in1930s. The first wellness tour concept can be traced back to2002Hainan and Nanning. Wellness tour nourished afterwards in Sichuan province and became hot topic in the year2007.Wellness tour, As a newly developed tourism project, Preserving and touring at the same time, has come as a fashion. How to design and make full use of this newly borne tour method has become a serious consideration while designing the local tourism industry.This article will take Xiangshan county’s tourism development as a empirical research object and draw some experience and inspiration after spot research, studying relevant documents and analyzing Xiangshan’s preserving resources, wellness market and products. Hope this will be of help to the local wellness tour designing. This article first studies relevant documents from the local government and reorganizes the tourism development principle and thinking, then carries out a deep analysis to the target market from tourists habitation, structure, motivation, preference and expectation based on a detailed questionnaire. After that, this article tries to redefine and relocate the image and propaganda slogan of the local tourism market considering Xiangshan’s ageless cultural connotation. Finally, this article comes to a matching promotion strategy for the local tourism market from the aspect of interaction between the characteristics of the local tourist resources and dynamic requirements from the tourists.This article is divided into five parts. The first part, as an introduction of this article, generally explains the background and significance of my research, theory and methods which this article uses and the present study both from home and abroad. The second part, based on a detailed questionnaire, analyses the existing situation of Xiangshan tourism development and points out the restriction factors of a further development of the local tourist market. In the third part, this article studies several relative cases from home and abroad and find out some lessons from their experiences. The fourth part, as a suggestion, determines the development principle of the local tourist products, rethinks how to develop the design the local tourist market, relocates the market segmentation and redesigns the promotion strategy for the local tourism. This part also gives some wellness tourist routes. The last part concludes this article from its innovation, defects and insufficiency.Since the research and development of Xiangshan wellness tour is a ceaseless process, only by constantly discovering, summing up experience, and effectively solving the problem could the local government build Xiangshan peninsula into a preserving, vacationing and sightseeing base as combine. This base which embodies Optimizing Life, will play as an engine of the local, also Ningbo City and Zhejiang Province economic development.