Development Situation And Countermeaseros Of Emei Shan Tea Induasty

With the increasingly high deamands on tea quality and the improvement of import and exportstandards of European Union and Japan,tea becomes more and more popular as a healthy drinking,which brings about opportunities as well as requirements. China is a big country of tea production inwhich tea planting area is the world’s first, and the yield is the second. Sichuan Province is one of themajor tea producing areas and is famous for green tea for export.Emei Shan City is a tea industry development of good county in Sichuan province. The teaindustry,which have a long history in planting, processing and taste, is the advantages andcharacteristics industry of Emei Shan City and is a major source of income for farmers in mountainousareas. The history of tea for Emei Shan City can be traced back to the Han Dynasty, The tea prosperousera begin with Song Dynasty and To now, tea planting area have been reached two hundred thousandmu, four hundred and fifty tea processing enterprises and eight large leading tea enterprises have beenestablished. The famous brand of tea such as Zhuyeqing Tea, Xianzhizhujian Tea and Emeixueya Teahave been formed. And the same time,The tea industry of Emei Shan in the development process, thereare some problems: The low level of tea seed, The existence of hidden tea safety, The extensive teagarden management, The low degree of standardization, Short of the tea industry chain, Low of the teaadded value and so on. In order to promote of the development of tea industry and improve thecompetitiveness of Emei Shan City, The article put to use SWOT method basis on the foundation ofexpounding current situation of tea industry and consider its industrial advantage is has a naturaladvantage, brand advantage, tourism advantage, policy advantage and the disadvantage is the lack oflabor, varieties are not reasonable, tea processing workshops, the tea industry chain too short and QScertification rate is low etc. With the change of tea consumption market, continuous improvement ofpeople’s living standards improve and the international and domestic tea quality and safety requirements,It provide development opportunities and challenges for tea industry of Emei Shan City. In order topromote the development of tea industry of Emei Shan City and improving the agriculturalcompetitiveness, the author put forward some personal countermeasures and suggestions from thedevelopment of leaf planting base, development and expansion of processing enterprises, the degree oforganization of the tea industry, expand the sales of tea market, tea cultivation and processingmechanization and tea science and technology investment etc.Conclusions as a result, Emei Shan tea industry has advantages in brand, tourism, policy, naturaladvantages. But there is still lack of labor and Tea processing small workshops etc. As the same time,facing the challenges and opportunities of consumption changes and quality and safety of internationaland domestic. So its need to exert the advantage in development. Overcome the disadvantage. Createcertain conditions make it toward the benign, healthy development...