The Research On The Personal Financial Services Of China's Commercial Banks

Experienced through the jumbo fluctuation of capital market in the year 2007 and 2008,people's financial sense gradually awaken.Their attitudes,concepts and handling approach for personal wealth has undergone great changes than in the past,personal finance has become a focus of attention.The development of Personal Financial Services for Commercial Banks is not only the objective requirements of the social environment changes and economic restructuring,but also the inevitable choice of bank's actively adapting to changes in the financial markets and individual business development.The Personal financing service Provided by commercial banks targets on individuals.According to customers' assets and affordability,commercial banks use advanced financial knowledge and different kinds of finacial tools to provide customers with financing advices and personalized financing products.It aims to hold and appreciate customers' property values and guarantee maximum earnings when the risks involved are fixed.Personal Financial Services started fromSwitzerland,promoted in the United States,Europe,Asia and other developed countries,etc.It has become a major business in foreignbanks.But it is still in its infancy in China.Domestic commercial banks have set up various types of financial centers,studios and supply a series of personal financial services.Personal Financial Services can catch more opportunities in financial market.It has become the competitive focus between domestic and foreign banking.In today's china,however,the financial products and services provided by commercialbanks are lack of professional management team,short of marketsegmentation,poor in marketing channels,etc.Based on these problems,the issues draw on experiences and Lessons about advanced foreign countries and regions,combined with domestic national conditions,and then made recommendations applicable to personal financial business development in China's commercial banks.In order to promote personal financial services of China's commercial banks healthy and rapidly.