Research On Person-post Matching Of Customer Manager In Commercial Bank

At present, China’s banking industry is being in the deepened transformation of reform, reorganization remanufacture, opening up, and facing challenge. With the convening of the eighteen plenary meeting, the decisive position of the market is settled. Other non-traditional sense of financial institutions such as "Yu E Bao" and shadow banking, make the competition fiercer. Customer Manager System, as a financial innovation, has broken the traditional marketing model, which advocates a new customer-centric manage concept, and it has demonstrated strong vitality and plenty of room for development. Thus, the implementation of Customer Manager System in commercial banks became a unanimous choice as well as promoting Bank reengineering. The rapid development of customer manager, widens the road for the commercial bank business marketing, improves work efficiency, improves the quality of customer service, and collects customer demand timely, and prevents financial risk.However, as the team of customer managers in commercial banking has grown, the common failing in enterprises that management lags behind the business development has become more pronounced. The problem not only has become one of the constraints impeding business development of commercial banks, but also has caused the loss of commercial bank’s core operational personnel. The reasons are as follows:one is that banks do not match the ability of employees to the inquires of the position, resulting in poor performance and waste of human capital; the other is that banks do not fully focus on employee job satisfaction, influencing the working enthusiasm and working enthusiasm of the staff. Therefore, it is necessary and urgent to research on person-post matching of customer managers in commercial banking. This article not only pays attention to matching staff quality and job requirements, but also pays attention to the match between the employee satisfaction and job reward.Research on person-post matching of customer managers in commercial banking will be developed as follows:Firstly, the article studies on the background and significance of the content of this article briefly. Secondly, the article introduces the research situation at home and abroad about Customer Manager System and person-post matching as the theoretical support. And the article introduces the content and basic theoretical knowledge of competency and satisfaction for the construction of the models. In the third part, the article analyzes the management issues of customer managers in commercial bank, including background introduction of commercial bank, analysis of human resource structure and person-post matching status of customer managers. And the article analyzes and summarizes the existing issues. Fourthly, based on the theoretical research, the article will construct estimation index systems for Customer Manager’s person-post matching according to content of competency model and satisfaction model. And the weights of each index will be confirmed by Order Relation. Meanwhile, a matching judgment matrix will be built, and the application of data and dynamic management of models will be introduces. In the fifth chapter, take person-post matching of customer manager in CM bank as an example, to confirm the post matching reckoning model is whether feasible. The results almost coincide with the fact, which proves the practical applicability and superiority of the model. In the sixth part, the article summarizes the full text, and presents gaps and future research directions.