The Study Of Jinlin Wellness Tourism Product Development

In recent years, with the development of national economy, the living standard of peopleis increasing day by day. The tourism industry as a green industry in the national economy,and along with people travel demands are diversified, the content and forms of tourism arealso increasing plentiful. Health tourism, as a new mode of tourism, is increasingly welcomedby the tourists due to its health, hygiene and greenness.Health tourism grows vigorously, but it hasn’t got the attention that it deserves in Jilinprovince. A closer look at health tourism development situation of Jilin province, there is alack of "congenital advantage, postnatal deficiency". Health tourism resources of Jilinprovince are abundant, but at present, the health tourism market is not very mature, there are alot of problems during its development. How to transfer the tourism resources advantages intoeconomic advantages of Jilin province, develop a mature health tourism market and product,is the focus of this article.The paper consists of six parts, the first part is of the analysis of the background andoverview of the current situation today of health tourismof Jilin Province, Then giving a briefintroduction of the research methods and innovation, inadequacies.The second part is the fundamental problem of health tourism discrimination, including "health"," health tourism " concepts as well as differences and relations between them, thengiving a brief introduction of the characteristics and product categories, market segments etc..The third part is the basis analyse for the development of health tourism in Jilin Province,including health tourism market analysis and product analysis in detail, and to explorepossible development of health tourism market.The fourth part is the current situation analyse, including the tourism resource and tourismmarket,for the basic research of develop countermeasures.The fifth part is the develop countermeasures, based on the analysis of health issues inJilin tourism development and tourism market exist on the proposed solutions, with a view to promoting the development of health tourism in Jilin Province.The sixth part is making Changchun Moon Lake as an example of the development ofhealth tourism empirical analysis, analysis of existing health Moon Lake tourism healthresources, and proposing solutions to the development of health tourism in Jilin Province toprovide reference.Then the part is the conclusion, this paper points out the limitations and shortcomings inthe research.