The City Of Zhangjiajie Tourism International Competitiveness Evaluation Research

At present, The city of Zhangjiajie accelerate raise the level of internationalcompetitiveness of tourism development, to create "the world’s tourist city" development goals, is conducive to enhancing the international competitiveness of theTourism Industry, promote the further development of tourism in Zhangjiajie, Zhangjiajie City International to build Tourism City of positive significance. Thisstudy is an international tourist city of Zhangjiajie, mainly around the theme ofcompetitiveness evaluation study, review of the relevant literature review of international tourism, based on the analysis of the internationalization of urban tourism competitiveness theory, and travel of international competitiveness theory to analyze the current situation on the basis of Zhangjiajie Tourism Competitiveness evaluation and analysis, and build international tourism competitiveness evaluationindex system, to determine Zhangjiajie current level of international competitiveness of tourism development, Finally, policy recommendations to enhance the internationalization of Zhangjiajie tourism competitiveness.In this paper, a method of quantitative and qualitative analysis of the combination of Zhangjiajie build international tourism competitiveness evaluation indexsystem, selected55representative indicators specific quantitative evaluation and analysis is divided into three sub-systems were analyzed. Income through tourism,travel services, tourism marketing capabilities illustrate the level of competitiveness of existing development through resource potential, economic openness, tourism development speed, the talent pool of potential competitiveness indicators to reflect the situation, and by analyzing the traffic environment, ecology, politics environment reflects the international environment of international tourism to support the competitiveness of the situation. By constructing the establishment of Zhangjiajie tourism competitiveness evaluation index system, and international tourism competitiveness issues raised overall feasibility of developing a targeted strategy toenhance the internationalization of Zhangjiajie tourism competitiveness of somesignificance.