Study On The Evaluation System Of Tourism City In Zhangjiajie

The development level of tourism city is the key factor of the sustainable development of urban tourism,and also the key to realize the long-term development goal.The formation of objective understanding of the current situation of the development of tourism city,is of great significance for the government to carry out the allocation of funds and related investment activities,but also to further promote the development of China's tourism industry,tourism city,sustainable and steady development and point out the new road,to provide new thinking of diversification and openness.The global economic integration of China's tourism city of the external environment is more difficult to speculate and be the most changeful,now the development of the tourism city in China are lagging behind,development level is not high,the academic circles in the analysis and evaluation of mining and tourism city on this issue has not obtained the effective way,therefore,this article from the construction of evaluation system of city tourism.By using the structural equation modeling research and analysis of tourism city,the correct evaluation of tourism city development trend,has important significance.The structural equation model is used to analyze and evaluate the system:Firstly,through the research and analysis of the theoretical basis and the influencing factors,this paper puts forward that the evaluation of Zhangjiajie tourism city is composed of five dimensions,such as tourism competitiveness and economic construction.Second,through the construction of Zhangjiajie tourism city evaluation model,to form a comprehensive understanding of the region.The results showed that: in the measurement model,evaluation model of tourism city by 5 latent variables consisting of 25 variables,which in the tourism competitiveness of the latent variables,the greatest impact is the conditions of tourist location in economic construction;the latent variables,the greatest impact is the quality of tourism practitioners;in the political management of the latent variables,influence the largest government fiscal revenue;in the social development of the latent variables,the greatest impact is the average education level;in the ecological environment of the latent variables,the greatest impact of the green coverage rate.In the structural model,the study assumes that 9 of the 8.Are: tourism competitiveness has significant positive influence on political management;tourism competitiveness has a positive effect on social development;tourism competitiveness has a significant positive impact on the ecological environment;economic development has significant positive influence on political management;economic construction of social development has a significant positive effect;economic development is positive significant impact on the ecological environment;ecological environment has significant positive effects on social development;social development has significant positive influence on political management;in addition,the two order model,tourism city evaluation factors five load values were: 0.55,0.72,0.76,0.83,0.87;and according to the importance of the degree of order: economic development,ecological environment,government management,social development,tourism competitiveness.