Research On Fresh Agricultural Products Public Network Infor Mation Management In Weifang City

Farmers in the agricultural economy into account Nuisance dominant position, We ifang City is China’s rural industrialization leading city and the famous fresh agricultur al industrial production base. With the development of modern network technology an d information technology, agricultural information management platform for public net work can fundamentally change the farmers in agricultural production and marketing o f asymmetric information status, and improve farmers ’information needs, increase farm ers’ income, improve the quality of rural life. Weifang farmers thus build information management research as the main public network suburb of fresh produce has a stron g practical and theoretical value.21st century information and market economy has undergone tremendous changes with each passing day, the importance of information economy, especially for the tradi tional agricultural economy more apparent. Excessive agricultural production processes,produce highly asymmetric information, resulting in high costs of agricultural informa tion makes it difficult for farmers to obtain high quality and efficiency of agricultural public network information services."State Council on strengthening the circulation system of agricultural products fres h opinions"(Guo Ban Fa [2011] No. 59) proposes: to strengthen the circulation syste m of fresh agricultural products, the establishment of stable production and marketing operation, long-term mechanism to guarantee market supply, and effectively safeguard t he interests of producers and consumers in order to enhance marketing of convergence focus on strengthening the circulation of fresh agricultural infrastructure construction,innovative fresh agricultural products circulation model to improve the circulation of th e degree of organization, improve circulation and market distribution chain, and further reduce circulation, reduce distribution costs, the establishment of a sound and efficien t, smooth and safe and orderly flow of fresh agricultural system to ensure fresh agric ultural market supply and price stability.This article is based on the outskirts of fresh agricultural products in Weifang Cit y public network information services for the study, from the perspective of protecting the interests of farmers starting to study the public network information management issues Weifang City suburb fresh produce. This study explores the agricultural asymmetric information theory, information theory of demand, agricultural technology promotio n theory, both macro policy research and development of agricultural production, but i t is microscopic empirical research focuses Weifang City suburb fresh agricultural info rmation service system. Discussion on the public network information service mode of multiple subjects, positioning and overall objectives of the public network information services, Weifang City suburb of fresh agricultural produce information management s tatus and other public network problems, and put forward a public network of agricult ural information development strategy on this basis, and management, give full play to the leading role of government in the management of agricultural information networ k, and vigorously to play the main role of farmers in the fresh produce network infor mation management process, the integration of existing fresh agricultural information r esources, improve the comprehensive information service system, develop fresh produce online trading system, promote agricultural resource management, information technolo gy, promote agricultural public network information management science development has important theoretical and practical significance.