Research On Locating And Optimizing Of Urumqi Construction Bank Automatic Machine

With the rapid development of productive forces and Reform Opening-up, people’s living standard and income level rises continuously, while the financial market comprehensively open to the outside and private capital, the competition between banks becomes increasingly intense. To some extent, the competition among banks is to compete on the network service coverage. The complete self-service system not only represents the overall competitiveness, but also a powerful weapon for the banks. In recent years, all of the banks are increasing in the number of automatic machine, by the end of2012, only is the number of Urumqi families of automatic machine financial institutions reached2994units, but many of the automatic machine’s construction have repetitive and blindness problem. Therefore, how to carry out automatic machine location, give full play to advantages of convenient automatic machine, has become the bank to raise the industry accounting for requirements than the strong competition.By determining the evaluation index of specific data analysis, a comprehensive analysis of current situation and distribution of China Construction Bank Urumqi automatic machine layout, establish the related factors that influence the location of commercial bank branches of internal and external, using the central geography theory, bid rent curve theory, regional interaction theory, chain retail outlets layout experience as the basis, using cost least principle, benefit maximization of economic theory, the present situation of China Construction Bank Urumqi automatic machine problems, by using the method of expert questionnaire, data analysis, field investigation, the site of Urumqi construction bank automatic machine analysis, to collect the relevant information of the target market, develop evaluation of alternatives, the establishment of qualitative index establishment of site selection, evaluation index system, combined with AHP model and expert scoring method to analysis of each alternative decision scheme, the optimal decision alternatives eventually. Finally, the micro macro recommended automatic machine layout optimization, the conclusion from the perspective developed automatic machine location, location process guidance planning and implementation plan, supplement and perfect the existing automatic machine location model, to improve the professional level of site links, in improving the efficiency and the coping with fierce competition.