Research On The Development Strategy For B Automobile Network Technology Company

Car networking project has been listed as key projects of national major projects, will focus on automotive electronics, information and communication and software solutions. Automobile Internet device is an important part of vehicle network. In the future, it will face the energy saving, safety and entertainment etc.. This dissertation based on the actual enterprise as a case study. It analyzes the development strategy of car networking Enterprises. The results are helpful to improve the operation efficiency and sustainable development prospects of this kind of company, and provide reference for the development of car networking Enterprises.In this dissertation, using the analysis tools of management, analyzes the external environment and internal environment of B Company. This dissertation puts forward the company’s short-term, long-term strategic objectives, and to develop specific development strategies and implementation steps.In order to achieve these studies, the dissertation mainly carries out the following work:Firstly, determine the research ideas. Following the "logical thinking questions, analysis problem, solve the problem".Secondly, it analyses the relevant theoretical of development strategy and Car networking.Thirdly, this dissertation carries out PEST analysis for B Company. It mainly from the external political environment (industry policy), analysis of economic environment, social cultural environment and technical environmentFourthly, this dissertation carries on SWOT analysis for B Company. Furthermore, it Analyses the advantages, disadvantages, opportunities and threats of B Company.Fifthly, the dissertation made the development strategy of B Company.Sixthly, this dissertation designs the implementation mode of the development strategy of B Company. It makes a concrete analysis of enterprise ownership reform, human resources, technology development, financial costs and sales channels.