Research On Development Strategy Of Car Networking Platform In Sinopec Salse Company

With the rapid development of China's economy and society,the masses demand rigid car,car ownership was a trend of rapid growth year after year,as of the end of 2014,car ownership in China reached 154 million,in 2020 is expected to exceed 200 million,will become the world's largest car market.However,the domestic car networking market is still in its infancy,there is no one in the industry to provide online sales,service,appointments,counseling,pay at the core of the integrated service providers.Based on multiple platforms big data collection,data analysis technology and prediction ability,can make more accurate and effective advertising,bring a higher return on investment brand enterprise.With the popularity of digital life space,the global amount of information that is exploding.Based on the trend,big data and cloud computing,new concept widely,there is no doubt that is leading a new round of enterprise marketing.This article will combine China petrochemical sales co.,LTD.,enterprise actual,elaborated the company under the background of big data and cloud computing,car networking business prospects,the so-called car networking business is based on people and as the core,by means of technology development and innovation,the use of gas station network,refueling card user resources and advantages,the massive trading data integration "and" related products and services,to create social,trade,services,and other functions in one of the car industry networking platform,the key is big data(customer information),the essence is to build the car networking platform,the core is to provide customers with related services,including: come on,maintenance,car rental,car beauty cleaning,vehicle insurance,etc.,in order to improve the user viscosity.