Development Strategy Research Of Fuzhou ZP Technology Engineering Co.,Ltd

In recent years,with the further escalation of China's consumer industry,China's home appliance industry ushered in a new period of development,which is in the upstream parts and components business has brought a new period of development opportunities.With the continuous development of China's atomized spare parts industry,the market capacity of domestic enterprises in China also continues to grow,which has a good opportunity for development for the domestic atomizer parts industry.This paper studies the development strategy of ZP as the research object,through in-depth analysis,draws the following conclusions:(1)ZP's internal and external environment analysis of development strategy.(1)Advantages: The profitability of the market is gradually increasing;the number of customers is growing steadily;the production capacity is continuously increasing;the production capacity is released year by year;the number of patents for technology research and development has achieved initial success;(2)Disadvantages: the high cost of brand building and the lack of a unified brand strategy Planning and promotion;lack of business capability of extension development,restricted the further expansion of the company;weak basic management ability and inadequate incentive and restraint mechanism;(3)opportunities: the market demand for ultrasonic atomization products will further increase and the market has great potential for development;The threat of development: the overall macroeconomic development in the domestic economy is still at a downward trend,the domestic market demand will still be restrained to a certain extent;the industry as a whole is in a period of development,and the leading enterprises have not yet formed a competitive landscape;foreign countries Strong market competitors,domestic enterprises caused a certain amount of pressure.(2)Strategic development measures of ZP Company: Based on the analysis of the internal and external development environment of the Company,ZP Company's strategic vision of development is "committed to building a first-class supplier of atomizer products at home and abroad" and formulated 2018 under the guidance of the company's development vision-2020,the company's development goals,specifically,ZP's strategic development initiatives include building three core business systems to promote the integration of the industrial chain;develop differentiated market competition strategies to enhance product competitiveness;strengthen technological innovation,improve product technology Content;strengthen technological research and innovation,improve the technological content of products;promote the company brand building,enhance the company's brand market influence;the implementation of strategic alliances,the introduction of capital strategy investors,to achieve epitaxial development.(3)Measures for ZP's development strategy: In order to smoothly promote ZP's development strategy,it is necessary to ensure the implementation of the development strategy of the company through talent protection,management guarantee and cultural guarantee.Among them,by optimizing the human resources management system and providing development Strategic personnel protection,establish a sound system of process system,lay a good foundation for management,promote the building of enterprise culture,enhance staff awareness of corporate culture.