Research On The Development Strategy Of Zhongya Garden Planning Company

With the development of economy, city to speed up the process, the stateand society from all walks of life to the ecological environment of increasinglyhigh degree of attention, so as the "city landscaping industry greening andbeautifying the city environment," an important measure to improve theecological environment is the most direct way to obtain the unprecedentedattention, the government and the public has enlarged to the landscapeconstruction management demand, so the garden market has entered a period ofrapid growth.Zhongya Garden Company is based on this background, and has obtainedthe fast development. But because of the company set up time is short, the reformefforts have reservations, in the organizational structure, management, the futuredevelopment target and development strategy in the fuzzy state, there are someproblems.This paper makes a comprehensive survey on the situation in Central AsiaGarden Company, collect a lot of data, the use of strategic management,operations management, organizational behavior, human resource management,marketing and other related theories, combined with the accumulation in thegarden system for many years of work experience, through the external macroenvironment analysis, industry environment scanning, summary of internalresources and the core competitiveness of enterprises analysis, business analysis,find out the central garden, opportunities, threats and its own advantages,disadvantages, in order to determine the future development goal of enterprise,and based on the realization of this goal, explore the enterprise to take in theorganizational structure, business setting, human resources, research andinnovation such measures, sort out the company how to run the basic ideas ofmanagement. Using the research methods of enterprise strategic management andscientific and rational analysis of the company’s future strategic development,conducive to the development of practical work, it is necessary and significant,with reference value for development at the same time, more and more will setup other business similar to large state-owned enterprises, to avoid unnecessaryto go in the future in the process of detour.