Research On Development Strategies Of JF Garden Company

In recent years,China's economy has developed rapidly,and the overall national strength has been gradually improved.Strengthening the construction of urbanization has become the inevitable result of the development of the times,and the landscape architecture enterprises have also formed a situation of rapid rise.Under the stimulus of the market economy,more and more garden enterprises,the competition pressure in the market is also gradually increasing,at the same time,the garden industry is more and more favored by decoration or construction companies.These companies take landscaping as a new industry to promote the development of the company,also participate in the garden construction.With the shrinking of the living space of the garden and greening industry,some large garden enterprises are all under great pressure.JF garden company is also facing difficulties in developing as a small and mediumsized enterprise.How to seize the opportunity,meet the challenge and seek development in the fierce market competition is an urgent problem to be solved.In this paper,JF Garden Company is taken as the research object,using macroeconomics,strategic management,marketing management and other related knowledge of enterprise management,using Porter's five-force model pest analysis and SWOT analysis to analyze the internal and external environment of the company.Find their own position in the market economy,formulate a reasonable and effective development strategy,improve the management system,remove all obstacles to the development of the company.The thesis formulates the development strategy of the JF Garden Company from the company level,and starts with the product innovation and market development,and formulates the competition strategy.Through the varieties,technology and design innovation,Equipment updates,Market development,quality control,brand marketing,and so on,to formulate a detailed competition strategy,so that garden companies in the industry competition to improve competitive advantage.The research of this paper is a discussion on how to improve the competitive advantage of the garden enterprise in the fierce market environment.In theory,the strategic development theory is applied to the garden enterprise,and in practice,it provides support to the management decision maker of the garden company.On the Strategic Management of JF Garden Enterprises It is hoped that it will be helpful to the development of similar enterprises so as to promote the development of landscaping industry,improve our living environment and ecological environment by using greening,and promote the development of regional economy.