Shenzhen A Landscape Design Cooperation Marketing Strategy

Landscape Industry in China is a rising business accompanied with the fast development of urban architecture and real estate industry. On one hand, base on the improving living standard in the society and the yearning for harmonious environment, the new industry in landscape design is optimistically perceived by the general public; on the other hand, similar to any other domestic emerging industries, the landscape design industry is staging at the beginning phase of the business cycle which inevitably consists of various challenges and problems. After researching the complex marketing challenges, the main topic in the essay is to identify the definition of target market for Shenzhen A Landscape Design Cooperation, which is a starting business at its establishment stage. Furthermore, the essay will explore the mission statement design with defines project development concept, along with an in-depth analytical research on the overall promotion effectiveness and the selling strategies with which the company will rapidly consolidate its market position, and consequently have a long-term continuous positive development.By analyzing the characteristic of the landscape design industry, the essay points out the problematic facts of the existing situation. The industry was generally perceived as flourishingly new which leads to various challenges in the Chinese market. The nature of the market itself is in one way chaotic, immature, opaque and lacking in regulation; however it is such nature that bringing in enormous business opportunities. The Landscape Industry, at its starting phase, has caused reckless competitions, along with inadequate quality in design outcomes, which then lead to a vicious cycle with decreasing profits. The articles firstly uses business tools such as SWOT analyses and precedent case studies to determine the existing strength and weakness with a prediction on future opportunities and possible threats, then efficiently combining the internal and external resources with effective sales strategies in order to clearly pin point the advantages and disadvantages of the existing status. Last but not least, a comprehensive future sales strategy plan will be studied base on the analytical research result.