Research On The Development Strategy Of Shenzhen Luxshare

Shenzhen Luxshare Company is a high-tech enterprise, mainly engaged in developing, producing and selling high value-added connector, which can be used in computers, communications, consumer electronics, automotive and other industries. After years of hard work, Shenzhen Luxshare has developed into one of the largest connector manufacturer, prominent position in the industry.With the global connector production constantly shifts to China and the rapid growth of China’s consumer electronics, automotive, communications equipment, medical, military products production, China has become the most important production base and consumer market of the connector. In2006, the output of the connector from China is approximately26.2billion with the sales revenue reached35.2billion yuan;2010, the connector products output reached46.8billion, total sales amount up to51.5billion yuan; and now, China connector industry has entered a relatively stable developing period. Although the number of connector industry development has made good results in recent years, there are still many shortcomings, such as the firm size cannot be compared with overseas leading enterprises, technology and equipment falls behind, enterprises and personnel management needs to be improved in the field of high-end products. Ultimately, it is the lack of long-term business strategic objectives and planning, the professional corporate management team and the blind pursuit of short-term profit. Therefore, to analyze and summarize the corporate strategy model and to develop scientific and effective business development strategies is of most significance for future growth and sustainable development of enterprises.Firstly, the author elaborates the status of research and strategic management of a company, using literature reviewing; Secondly, analyzes the macro environment and the industry structure of the electronic components manufacture, and sets Shenzhen Luxshare, a fast-growing company, as an example, by analysis of the company’s development strategy mode, summarizing the core development strategy factors of Shenzhen Luxshare, and outlines the advantages and disadvantages of their development strategies; Finally, according to the prospect of Shenzhen Luxshare, doing SWOT analysis and combining the author’s thinking, gives some suggestions and put forward several ways to deepening management, maintaining core competitiveness, create corporate culture, build information management platform, optimize capital structure and financial risk control strategy to the Luxshare for its future development strategy, guaranteeing the successful implementation of the growth to the company, aiming at helping Shenzhen Luxshare’s and related electronic components manufacturing enterprises’development.