A Study On Strategy For Development Of Chengdu HM Electronic And Components Company

For electronic components industry,there is a bright prospects lying ahead on account of it benefited from the industrial chain downstream for its continuous improvement of the performance of electronic terminal products in recent years.However,in the current time,owing to the threat which came from global economic environment,the remaking of order of this industry is inevitable.Stronger companies emerge stronger while weak players will disappear or being acquired.The company of Chengdu HM electronics components was founded in 1958.It has been served as one of the best highly qualified electronics components company especially for national defense since then.However,as time goes on the industry is getting increasingly competitive by reason of the progress of science and technology.The company is facing severe challenges and is limited to a bottleneck with development.Some urgent problems needs to be solved for Chengdu HM Company like how to survive in the changing and competitive external environment,how to seek development under the background of the military and civilian integration in military enterprises.Due to the industry attributes and the severity of market competition,the electronic components companies are more emphasis on its strategic development.The development strategy only in combination with the industry law of development and the actual situation of enterprise set up,is suitable and effective for this company.This thesis researches the current situation faced by electronic components industry of China,especially the military electronic components industry.Also analyzes the current level of resources and capabilities of Chengdu HM Company.Some of the internal weaknesses and management problems have been found through the analysis.The paper also puts forward some enterprise strategic goals and their guarantee measures which lead to a clear strategic framework which is suitable for the development of Chengdu HM Company.Under the guidance of modern strategic theory,this paper uses PEST analysis method,combined with the actual situation of Chengdu HM Company.It analyzes the external environment of the company from several aspects like macro-economic environment,industry policy,actuality of competition and industry development direction.The current situation and future development direction of the industry which Chengdu HM Company stays has been clear by the analysis above.Then,after thoroughly analysis on Chengdu HM Company's internal environment by SWOT method,we select and formulate the precise and accurate strategy for the development of Chengdu HM Company in order to improve the awareness of the advantages and disadvantages in intensely competitive market under such circumstances of limited resources and minor strengths.Moreover,through the strategy deployment like technology R&D,marketing,talent construction and capital operation,Chengdu HM Company will become more competitive,thereby expanding the brand influence and connecting the cooperative partners.Finally,on the basis of the current management condition and expected development goals of the company,we propose a series of corresponding protective strategies to guarantee the implementation of Chengdu HM Company overall strategy.Starting from the enterprise development strategy theory,combining the actual operating status of Chengdu HM Company and the status quo of military electronics industry,this paper presents valuable and positive development strategy for future advancement of Chengdu HM Company,which has practical use and instruction significance.The current problems in Chengdu HM Company are ones that other enterprises may have experienced or are experiencing.In the future development practice,the company will draw lessons from other companies,improve the measures of strategy,and make steady expanding.